Willi Food brings, direct from Turkey to the Israeli consumer, the international range of Sera vegetable products, one of the world’s leading vegetable brands. Sera’s vegetable products are of the highest quality and are known and sold in dozens of countries. The range is characterized by its Mediterranean flavors and luxurious textures that are available in a wide variety of different and special seasonings which are perfect for the Israeli palate.

Sera products will transform any meal into an international taste experience. Whether as a side dish or as the foundation for a great salad, Sera products upgrade any dish or pastry.

The series includes a range of products: eggplant roasted over an open flame, roasted red peppers, mixed pickled vegetables, pickled green peppers, hot peppers and more.

Sera products can be found in leading supermarkets across the country.


Variety of Sera Products